Consultancy

At Lemon Zest, we help hospitality brands bring bold, guest-driven F&B concepts to life.

We are a boutique consulting firm specializing in food & beverage concept creation, brand positioning, and strategic planning for restaurants, hotels, and resorts. From idea to execution, we guide our clients through every stage of the project lifecycle.

Market Research & Strategy

We lay the groundwork with insight-led research and feasibility planning.

  • Market trends & consumer behavior
  • Competitive analysis & positioning
  • Site evaluation & business modeling
Concept Development

We create unique F&B concepts rooted in storytelling and guest experience.

  • Brand identity & narrative
  • Customer journey mapping (restaurant & resort)
  • Menu philosophy & concept direction
  • Look & feel guidance for designers
Our
Expertise
Implementation Strategy

We equip your team with the tools and best practices to bring the concept to life.

  • Kitchen & bar layout planning
  • Menu engineering & costing
  • Food styling & tasting sessions
  • Staff training frameworks
Post-Launch Optimization

We assess and refine your operation for long-term success.

  • Mystery guest audits
  • Menu performance reviews
  • Service refresh & team coaching

Consultancy Case Studies

Six Senses Douro Valley

Douro, Portugal
Art Legacy Hotel LIsboa

Art Legacy Hotel

Lisboa, Portugal

Grand Real Villa Italia

Cascais, Portugal
Palmares Resort Algarve

Palmares Resort Algarve

Algarve, Portugal
Nunes Real Marisqueira

Nunes Real Marisqueira

Lisboa, Portugal
Ryoshi lisboa

Ryoshi

Lisboa, Portugal
Praia no Parque

Grupo Praia

Lisboa, Portugal

Groupe Mar Entretainment

Marocco

Alma Nómada

Porto Covo, Portugal

Sála de João Sá

Lisboa, Portugal

Euskalduna

Porto, Portugal
Grupo Comer o Mundo

Grupo Comer o Mundo

Lisboa

Casa Leali

Italy

Communication

At Lemon Zest, we develop and implement communication strategies that help food, wine, and hospitality brands express their identity with clarity, consistency, and creativity. From brand strategy to storytelling, press outreach to digital presence, we ensure every message supports your positioning and engages the right audience.

We start by shaping a clear brand narrative and communication platform, defining how your brand speaks and what it stands for. We then translate that strategy into real-world action—online and offline.

Our communication services:
Brand positioning, 
Strategic storytelling and content planning
Stakeholder engagement and one-to-one outreach
Press release development and media coordination
Website design, SEO, and content optimization
Social media and digital content alignment
Influencer and digital creator strategy

Events

We create and elevate experiences that leave a lasting impact.


In a world that’s increasingly digital, in-person experiences matter more than ever. At Lemon Zest, we bring over two decades of experience in event planning, media, and content creation across sectors including banking, IT, pharma, telecommunications, agri-food, and retail.

We design events that spark emotion, foster connection, and bring brands to life—whether through immersive gatherings, strategic activations, or curated cultural moments.

At Lemon Zest, we design meaningful experiences, connect visionary brands and creative minds—and craft moments that people remember.

Our core event services:
Eventos Lemon Zest
Strategic Event Concepting
Full-Service Event Planning & Production
Content & Media Development
Brand & Creator 
Integration
Influencer and digital creator strategy

Markets

Operating in Portugal, Spain, Morocco, and Italy, we combine global insight with local expertise to deliver culturally relevant and commercially successful concepts.

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