Consultancy

At Lemon Zest, we help hospitality brands bring bold, guest-driven F&B concepts to life.

We are a boutique consulting firm specializing in food & beverage concept creation, brand positioning, and strategic planning for restaurants, hotels, and resorts. From idea to execution, we guide our clients through every stage of the project lifecycle.

F&B MARKET RESEARCH & STRATEGY

We lay the groundwork with insight-led research and feasibility planning.

  • Market trends & consumer behavior
  • Competitive analysis & positioning
  • Site evaluation & business modeling
F&B CONCEPT DEVELOPMENT & BRANDING

We create unique F&B concepts rooted in storytelling and guest experience.

  • Brand identity & narrative
  • Customer journey mapping (restaurant & resort)
  • Menu philosophy & concept direction
  • Look & feel guidance for designers
Our
Expertise
F&B IMPLEMENTATION

We support hospitality teams in Lisbon and across Portugal and other Global Markets to bring F&B concepts to life.

  • Kitchen & bar layout planning
  • Menu engineering & profitability strategy
  • Food styling & tasting sessions
  • Staff training & operational frameworks
F&B POST-LAUNCH OPTIMIZATION & GROWTH

Designed to be savoured, we optimise F&B operations to improve performance, guest experience and long-term growth.

  • Mystery guest audits & experience analysis
  • Menu performance & revenue optimisation
  • Service improvement & team coaching

Consultancy Case Studies

Six Senses Douro Valley

Douro, Portugal
Art Legacy Hotel LIsboa

Art Legacy Hotel

Lisbon, Portugal

Grand Real Villa Italia

Cascais, Portugal
Palmares Resort Algarve

Palmares Resort Algarve

Algarve, Portugal
Nunes Real Marisqueira

Nunes Real Marisqueira

Lisbon, Portugal
Ryoshi lisboa

Ryoshi

Lisbon, Portugal
Praia no Parque

Grupo Praia

Lisbon, Portugal

Groupe Mar Entretainment

Marocco

Alma Nómada

Porto Covo, Portugal

Sála de João Sá

Lisboa, Portugal

Euskalduna

Oporto, Portugal
Grupo Comer o Mundo

Grupo Comer o Mundo

Lisbon

Casa Leali

Italy

Communication

At Lemon Zest, we develop and implement communication strategies for food, wine and hospitality brands. We help F&B brands express their identity with clarity, consistency and creativity – from brand strategy and storytelling to digital presence and PR.

We define a strong brand narrative and translate strategy into real-world execution, both online and offline.

F&B Marketing & Communication

We provide integrated F&B communication and marketing services for hospitality brands in Lisbon, across Portugal and other Global Markets.

F&B Brand Positioning & Content Strategy
Stakeholder Engagement & PR Strategy
Press release development and media coordination
Website Design, SEO & Content Optimization
Social Media Strategy for F&B Brands
Influencer & Digital Creator Strategy

Events

We create and elevate experiences that leave a lasting impact.


In a world that’s increasingly digital, in-person experiences matter more than ever. At Lemon Zest, we bring over two decades of experience in event planning, media, and content creation across sectors including banking, IT, pharma, telecommunications, agri-food, and retail.

We design and deliver event experiences that connect brands with their audience.

At Lemon Zest, we create strategic events and brand activations for hospitality, food and lifestyle brands in Lisbon, across Portugal and global markets.
From concept to execution, we combine storytelling, content and live experiences to drive engagement and brand impact. Let’s wrap your next event!

Event Strategy & Production Services
Eventos Lemon Zest
Strategic Event Concept & Brand Activation
Full-Service Event Planning & Production
Event Content & Media Production
Brand & Influencer Integration for Events
Influencer & Digital Creator Strategy for Events

Markets

We provide F&B consulting services in Lisbon, across Portugal adn Global Markets, working with hospitality brands to develop and grow their concepts.
Operating in Portugal, Spain, Morocco, and Italy, we combine global insight with local expertise to deliver culturally relevant and commercially successful concepts.
We create F&B concepts that are both culturally relevant and commercially successful.

Contact